Promotional products are items such as pens or mugs which are produced with a company’s name or logo on them, also known by the terms merchandise, swag, promo goods, or branded products. They are used to promote the company and can either be sold to loyal consumers or given away as promotional items to increase brand awareness. Distributed at little to no cost and providing numerous benefits to brands, promotional products are one of the most affordable marketing strategies available to businesses.

Promotional products have often been overlooked when businesses develop their marketing campaigns. While some think of them only as gadgets, gizmos, novelties, trinkets or give-aways;    

savvy marketers realize the impact promotions have in reaching a specific target audience. This industry, which includes over 200,000 different products, is one of the most important and respected parts of the integrated marketing communications mix.

Because promotional products are tangible and useful to the recipient, they are kept long after other elements of a campaign may have been forgotten.